When Should a Company Seek Patent
Protection?
Obtaining and maintaining patents can represent a substantial
portion of a company’s intellectual property budget. As such, many
companies form an invention review committee that is charged with determining
when expenses associated with patent protection are justified. The following
factors are helpful in making an informed decision:
Business goals - Ask, “How would the company be hurt
if another company patented similar technology?” Be sure to consider
all aspects and features of the invention. Any possible harm to business
interests tends to favor filing a patent application.
Commercial Value - Ask, “How valuable is the invention
to competitors and possible infringers?” Would another party pay licensing
royalties to use the invention, or simply stop using the invention to avoid
paying royalties? Perceived value or potential royalty generation tend to
favor filing a patent application, while lack of same tends to favor not
filing.
Infringement Detectability - Ask, “If the company receives
a patent on the invention, how difficult would it be to detect infringement
of that patent?” Example categories include: infringement is not detectable;
detecting infringement requires reverse engineering; infringement is easy
to detect. Ease of infringement detectability favors filing a patent application,
while low detectability tends to favor not filing.
Product Embodiment - Ask, “Is the invention used in the
company’s products? Will it be used in future products?” Intended
or existing products that embody the invention tend to favor filing a patent
application.
Likelihood of infringement - Ask, “How easy could someone
design around the invention to avoid infringement? Are there other viable
non-infringing alternatives?” Example categories include: invention
is easy to design around; invention can be designed around, but only with
some loss in value; invention is difficult to design around; no known way
to design around the invention. The fact that an invention cannot be easily
replaced with competing technology or designed around tends to favor filing,
while an “easy design around” or prevalent competing technology
tend to favor not filing.
Longevity - Ask, “Will the invention provide a competitive
advantage 3 to 7 years from now?” Most patents will not issue until
2 to 3 years from filing. Thus, a short product/service life cycle tends
to favor not filing.
Portfolio building patents - Generally, the more patents
in the company’s portfolio, the greater the chances that one may be
relevant in future business dealings, such as encouraging settlement or cross-licensing
negotiations.
No one factor is conclusive. Rather, each factor must be considered
to inform the overall decision process.
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